Ojectives
- A new build extension to the Demelza House Children’s Hospice facility in southeast London, to include a Briconomics campaign as part of the Capital Appeal.
- A Walk of Life campaign which could remain as a continuous revenue stream.
- To maximise fundraising from the donor base
- To offer a product for major donor recognition
The Products
- Single Brick £50
- Double Brick £100
- Double Logo Brick £250
- Corporate Stone £500
- Large Corporate Stone £1,000
- Super Corporate Stone £5,000
Marketing
- Careful advance structuring of the campaign
- High profile celebrity fronting the marketing & launch
- Direct appeal to the database
- Talks to local clubs; particularly involving Roundtable and Freemason lodges
- Large commercial institutions were approach and responded well due to the high level of recognition
Results
- £320,000 raised, to date
- A much admired pathway surrounding the new facility
- Highly popular with staff, users and supporters
Key Success Factors
- Well structured campaign strategy
- Approaches to local Freemasons were very well received
- Highly motivated fundraising team
