Objectives
- The trust needed to raise £1.95 million to complete their world-class visitor centre
The Products
- Culloden Single Stone @ £75
- Culloden Double stone @ £140
- Culloden Chieftain Stone @ £495
- Culloden Insignia Stone @ £1,500
Marketing
- Careful advance structuring of the campaign
Results
Key Success Factors
- Well structured campaign strategy
