Objectives

  • Pilgrims Hospices gardens have long provided peaceful havens for patients, families, friends and visitors. The creation of memorial paths within these gardens offers the opportunity of creating a lasting memory of a loved one that can be revisited for years to come.

The Products

  • Single brick with gold engraving @ £50
  • Double brick with gold engraving @ £100
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Marketing

  • Careful advance structuring of the campaign

Results

  • Over 1,500 bricks sold to date across 3 hospices
  • Close to £100,000 raised

Key Success Factors

  • Well structured campaign strategy

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