Objectives
- Pilgrims Hospices gardens have long provided peaceful havens for patients, families, friends and visitors. The creation of memorial paths within these gardens offers the opportunity of creating a lasting memory of a loved one that can be revisited for years to come.
The Products
- Single brick with gold engraving @ £50
- Double brick with gold engraving @ £100
Marketing
- Careful advance structuring of the campaign
Results
- Over 1,500 bricks sold to date across 3 hospices
- Close to £100,000 raised
Key Success Factors
- Well structured campaign strategy
