Objectives

  • The Walk of Life campaign sold over 2,500 bricks and granite stones raising over £300,000 for the new hospice at St. Barnabas Worthing.  Supported by Des Lynam, it is a paragon of success in the hospice world. Phase 2 of the walk of Life was launched in 2014.

The Products

  • Single brick with black engraving @£75
  • Double brick with gold engraving with 4 line engraving or 2 lines with a gold heart @ £175 / £500
  • 300x300mm White granite with logo and engraving @ £1000
  • 600x600mm White granite with logo and black or gold engraving @ £5000
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Marketing

  • Careful advance structuring of the campaign

Results

  • Over 2,500 bricks and stones sold
  • Raising over £300,000 to date

Key Success Factors

  • Well structured campaign strategy

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