Objectives
- The Walk of Life campaign sold over 2,500 bricks and granite stones raising over £300,000 for the new hospice at St. Barnabas Worthing. Supported by Des Lynam, it is a paragon of success in the hospice world. Phase 2 of the walk of Life was launched in 2014.
The Products
- Single brick with black engraving @£75
- Double brick with gold engraving with 4 line engraving or 2 lines with a gold heart @ £175 / £500
- 300x300mm White granite with logo and engraving @ £1000
- 600x600mm White granite with logo and black or gold engraving @ £5000
[St Barnabas Gallery]
Marketing
- Careful advance structuring of the campaign
Results
- Over 2,500 bricks and stones sold
- Raising over £300,000 to date
Key Success Factors
- Well structured campaign strategy
